General Session: Best Practices in Digital, Print and Face-to-Face Marketing

13 Jul 2017
2:50 pm - 3:30 pm
Casablanca A, B & C

General Session: Best Practices in Digital, Print and Face-to-Face Marketing

After making the decision to launch in an overseas market, the next big step is getting the word out to an entirely new pool of attendees and exhibitors. Learn why mobile interface and O2O (online-to-offline) models and other strategies should be in the marketing plan for trade show organizers going outside the U.S.