How will the changing political and economic environment affect the headwinds and tailwinds of 2017? What challenges and opportunities will arise that will affect trade show participation? Where are the growth areas within each region of the world today and 5 years from now?
After making the decision to launch in an overseas market, the next big step is getting the word out to an entirely new pool of attendees and exhibitors. Learn why mobile interface and O2O (online-to-offline) models and other strategies should be in the marketing plan for trade show organizers going outside the U.S.
Everyone is concerned with safety and security in venues worldwide. Panelists share their practices in different areas of the world and what is being done to create a safe experience for their customers.